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08.11.2017

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Eventiada IPRA Golden World Awards 2017 Publishes Shortlist

International communication contest Eventiada IPRA Golden World Awards (GWA) 2017 has announced a shortlist based on the voting records of the international expert council.
This year the contest received entries in 5 divisions of categories from 11 countries of the world: Russia, Belorussia, Ukraine, United Kingdom, Hungary, Poland, Slovakia, Bulgaria, Croatia, Estonia and Latvia. All of the finalists are invited to make a presentation before the jury assigned to judge their division of categories during a public defence in Moscow.
The contest accepts applications both in English and Russian languages. In 2017 its categories are supported by the Russian Ministry of Natural Resources and Environment, Russian Ministry of Healthcare, Boehringer Ingelheim and the Russian State Social University (RSSU). Since 2017 the contest acts as the Regional partner of the largest global awards scheme IPRA Golden World Awards (GWA), which is organized by the International Public Relations Association.
Public defence of the finalists’ projects will take place on November 14-15. The detailed schedule will be published on the contest website soon. Winners of Eventiada IPRA Golden World Awards will be honored at the Gala hosted at the International Information Agency Rossiya Segodnya headquarters in Moscow on November 16.

Eventiada IPRA GWA categories
Most innovative campaign in approach and tools
- The Yamal model of the United Nations - Center for children and youth leisure «Sovremennik» (Gubkinskiy, Russia)
- Launch of the first Russian virtual reality startup venture fund VRTech - PR Inc./VRTech (Moscow, Russia)
- Race of Drones - M.Video/CROS (Moscow, Russia)

Best international campaign covering one or more foreign markets
- Expo 2017 Astana - - Expo Astana/Mikhailov & Partners (Moscow, Russia)
- KFC BATTLE - Yum! Restaurаnts/KFC (Moscow, Russia)
- MINI Influencer & Blogger Tour of Europe - BMW Group Russia/Ketchum (Moscow, Russia)

Best communications strategy
- Swiss Business Hub Russia Content Marketing Initiative - Swiss Business Hub/Grayling (Moscow, Russia)
- Сomplex PR support of the defendant in a court dispute against VimpelCom - VimpelCom/PR Inc. (Moscow, Russia)
- Barking app. 0-Budget Marketing Communications Campaign - Barking/Meta Advisory (Tallinn, Estonia)

Best corporate social responsibility campaign
- Beloved city, we are with you! - Taksovichkof/Granat communications (Saint Petersburg, Russia)
- #bringthekindness - Amway/Mint (Moscow, Russia)
- Laboratory of Social Entrepreneurship - Our Future Fund (Moscow, Russia)

Corporate and public categories
Digital and SMM project
- Say Yes to Autonomy - Danone/M3 Communications (Sofia, Bulgaria)
- Bacardi one page web – Bacardi/Visibility (Bratislava, Slovakia)
- Ufa city district administration social media promotion - Ufa city district administration, Bashkortostan (Ufa, Russia)

Event of the year
- KFC BATTLE - Yum! Restaurаnts/KFC (Moscow, Russia)
- Holidays in Saint-Petersburg - Saint Petersburg’s international cultural forum direction/SPN Communications (Saint Petersburg, Russia)
- City project PRONoyabrsk - Culture and sports complex Yamal (Noyabrsk, Russia)
- Vekovoy festival - Perm National State Research Center (Perm, Russia)
- LEGO Star Wars - LEGO/Papa Carlo (Moscow, Russia)
- Jameson Secret Event - Jameson/Komunikacijski laboratorij (Zagreb, Croatia)
- Eurasian Orthopedic Forum - Eurasian Orthopedic Forum/Polylog Consulting Group (Moscow, Russia)

Integrated project
- Communication support to Moscow Cultural Forum 2017 - Moscow Cultural Forum/PR Inc. (Moscow, Russia)
- Norilsk - A leap into the digital age - Norilsk Nickel (Moscow, Russia)
- You can't wait to work! – OTP Health Fund/Café PR (Budapest, Hungary)
- A comprehensive project against speading of HIV-infection in Russia in 2017 - the Ministry of Healthcare of the Russian Federation (Moscow, Russia)
- Google-readings “The Master and Margarita. I have been there” communication support - Google/Ketchum (Moscow, Russia)

Public project
- Laboratory of Social Entrepreneurship - Our Future Fund (Moscow, Russia)
- A comprehensive project against speading of HIV-infection in Russia in 2017 - the Ministry of Healthcare of the Russian Federation (Moscow, Russia)
- Women in Science Have the Power to Change the World - L’Oreal M3 Communications (Sofia, Bulgaria)
- 125 ideas for Novosibirsk - Novosibirsk city administration (Novosibirsk, Russia)
- Cosmonautics Day flash mob - Kirov and Moscow region administration (Kazan, Russia)
- Ruling together - Government of the Perm Territory (Perm, Russia)

Сorporate communications
- 125 ideas for Novosibirsk - Novosibirsk city administration (Novosibirsk, Russia)
- Laboratory of Social Entrepreneurship - Our Future Fund (Moscow, Russia)
- Beyond the bounds of movie. Territory - Event Center (Moscow, Russia)
- “Stop for a story” short story contest - JCDecaux/Uniomedia Communications (Budapest, Hungary)
- #eCommerceIsLessBiased – PayPal/Grayling (Moscow, Russia)
- Hello Soroksár – IKEA/Café PR (Budapest, Hungary)

Marketing communications
- Petersburg-Magadan. A record trip by taxi - TaxovichkoF/Granat communications (Saint Petersburg, Russia)
- The bank of new opportunities - Home Credit & Finance Bank (Moscow, Russia)
- Raccoons - Drummers - AIDA PIONEER branding & creative (Minsk, Belorussia)
- Media Speed Dating - PR Partner (Moscow, Russia)
- Priceless League - Mastercard/R.I.M. Porter Novelli (Moscow, Russia)

Social project
- Together against blood-stroke - Center of social projects “Youth intellectual resource” (Moscow, Russia)
- Russian language ambassadors in the world - The Pushkin State Russian Language Institute (Moscow, Russia)
- The Super-Car-Seat - Bank on It Safety - Made in PR/Nest Bank (Warsaw, Poland)
- Our own people – Ulmart (Saint Petersburg, Russia)
- HIV/AIDS - reducing societal stigma - Baltijas HIV asociacija/LEAD (Riga, Latvia)
- Become an IT specialist – Hungarian Telecom/Uniomedia Communications (Budapest, Hungary)

Environmental project supported by the Ministry of Natural Resources and Environment of the Russian Federation
- Norilsk Nickel ecological marathon “Off we go” - Norilsk Nickel (Moscow, Russia)
-Emerald cup - The center of information technologies (Tula, Russia)
- 100 thousands trees to Petrozavodsk - Petrozavodsk city dictrict administration (Petrozavodsk, Russia)
- A pure spring - Stavropol cooperative technical school (Stavropol, Russia)
- Ecological path “Alone with nature” - Borisoglebskaya gymnasium №1 (Borisoglebsk, Russia)
- BioLogical! Clean food for people and environment - LEAD (Riga, Latvia)

Healthy lifestyle categories supported by the Ministry of Healthcare of the Russian Federation and Boehringer Ingelheim
Best healthy lifestyle project
- Toward GTO Pin - Belgorod education development institute (Belgorod, Russia)
- Stavropol smiles - Stavropol State Medical University, stomatology faculty (Stavropol, Russia)
- Give your smile to the world! - Verkhnii Uslon central district hospital (Verkhnii Uslon, Russia)
- Streets breath - Youth center Gor.Com 35 (Vologda, Russia)
- We are together - Vozhegodsk district social service center (Vozhega, Russia)
- The marathon of corporations - MaxMedium Group of Companies (Moscow, Russia)

Healthy lifestyle promotion
- Sibur Dance Fest - Sibur/Papa Carlo (Tobolsk, Russia)
- Together against blood-stroke - Center of social projects “Youth intellectual resource” (Moscow, Russia)
- Adapted Physical Education Center of the Republic of Karelia - Petrozavodsk city state university union center (Petrozavodsk, Russia)
- The European boxing championship 2017 - Ukraine Box Federation/Mikhailov and Partners. Ukraine (Kiev, Ukraine)
- Inclusion of active outdoors games in physical education system - Belgorod city administration department for education (Belgorod, Russia)
- Health alphabet - Tambov center for social support including certain categories of citizens (Tambov, Russia)
- Quantum Satis - Kemerovo State Medical University (Kemerovo, Russia)

Journalist of the Year – for contribution to healthy lifestyle
- Elena Kalieva - Department for sports and youth policy of Tyumen city Administration (Tyumen, Russia)
- Vladislav Dorofeev - Kommersant
- Galina Kostina - Expert
- Elena Ionova - Komsomolskaya Pravda
- Irina Krasnopolskaya - Rossiyskaya Gazeta

Healthy lifestyle SMM/digital project
- Donor day together with DonorSearch - Non-commercial organization Donor-Search (Kazan, Russia)
- Philips #ЯПРОШЛА - Philips/Ketchum (Moscow, Russia)
- Say Yes to Autonomy - Danone/M3 Communications (Sofia, Bulgaria)
- Fizkultura - Samara State University of Economics (Samara, Russia)
- Club of Caring Mothers - Tema/CROS (Moscow, Russia)


Youth categories
Creative campaign of the year
- #Route_history (#Маршрут_истории) - Civil Protection Academy under the Ministry of Emergency Situations of the Russian Federation (Moscow, Russia)
- Vologda-gda - Youth center “Gor.Com 35” (Vologda, Russia)
- Video blog for youth - Youth Resource Center (Muravlenko, Russia)
- Technological entrepreneurship’s weekend on Volga - Ulyanovsk state technical university (Ulyanovsk, Russia)
- A palette of kindness - social entrepreneurship project - Ural Institute of Management, branch of RANEPA, state and municipal management faculty (Yekaterinburg, Russia)
- Boomerang of Kindness - Student Union of Belarus State University (Minsk, Belarus)

Event of the year
- Russian National Festival Compass - Civil Protection Academy under the Ministry of Emergency Situations of the Russian Federation (Moscow, Russia)
- Festival of youth arts “Floors” - Belgorod state philharmonic (Belgorod, Russia)
- Russian National Youth Forum “Prodvizhenie-2017” - Volga State University of Technology (Yoshkar-Ola, Russia)
- Charity festival “Heroes among us” - HSE University (Moscow, Russia)
- Final concert “Express” - Samara University, socio-humanitarian institute, philology and journalism faculty (Samara)
- Bicycle quest MSPU-145 - Most State Pedagogical University (MSPU) (Moscow, Russia)
- The first festival for cyber sports - Cyber sports league of the Siberian Federal University (SFU) (Krasnoyarsk, Russia)

PR campaign
- Students TV - Belorussian State University (Minsk, Belorussia)
- Ecological path “Alone with nature” - Borisoglebskaya gymnasium №1 (Borisoglebsk, Russia)
- Fizkultura - Samara State University of Economics (Samara, Russia)
- The highest students school of parliamentarism - Lomonosov Moscow State University, philosophy faculty (Moscow, Russia)
- PR-support to “Innovatika: Krokhal 2017” - Ukhta State Technical University (Ukhta, Russia)

Social media campaign
- The Vishka – HSE National Research University (Moscow, Russia)
- PR-support of “Innovatika: Krokhal 2017” - Ukhta State Technical University (Ukhta, Russia)
- Students youth TV “DSTU Life” – Students youth TV “DSTU Life” (Makhachkala, Russia)
- Students TV – Belorussian state university (Minsk, Belarus)
- Youth video blog – Youth resource centre (Muravlenko, Russia)
- Arties World – Youtube – ArtieP/Artem Povarov (London, UK)
- (#everythingispossible) #всеPRосто – Russian State Social University (Moscow, Russia)

Social project
- Modeling the United Nations Organization – Belorussian State University, international relations faculty (Minsk, Belarus)
- Charity festival “Heroes among us” - HSE National Research University (Moscow, Russia)
- Charity project “Open your eyes” – HSE National Research University (Moscow, Russia)
- Russian National Youth Forum “PRODVIZHENIE-2017” - Volga State University of Technology (Yoshkar-Ola, Russia)
- SkillsSchool – “Stud TV Baikal” media center at the Baikal State University (Irkutsk, Russia)
- Voluntary movement “Pure heart” - Batirmurzaev’s professional pedagogical college (Khasavyurt, Russia)
- Russian National Integrative PR Game “Lomonosov 2.0” – Lomonosov Moscow State University (Moscow, Russia)

Student of the year
- Igor Kuznetsov – Innovologda-2016 –Perspective Projects Fund (Vologda, Russia)
- Angelina Besedina – a series of events: “PRaktika”, philosophy faculty presentation at “Nauka 0+” festival, “100-scores gainers– Russian intellectual resources”, Breakpoint`17 – Lomonosov Moscow State University (Moscow, Russia)
- Liana Mlkeyan – Voice of the book – South Ural State Humanitarian Pedagogical University, historical faculty (Chelyabinsk, Russia)
- Daria Fokina – Best student in the capacity of еvent-manager – HSE National Research University (Moscow, Russia)
- Vitaly Bogdanov – Roman languages songs concert – Lomonosov Moscow State University (Moscow, Russia)

School students categories supported by the Russian State Social University
Best event
- Playing together – Free school of Obninsk (Obninsk, Russia)
- Ecology of the soul – HSE National Research University, communications, media and design faculty (Moscow, Russia)
- Media Dvish* (*School students movement) – Gymnasium 65 (Ufa, Russia)
- Sozvezdie volunteers – Sozvezdie (Yekaterinburg, Russia)
- Children sports movement “A small champion” – North college (Segezha, Russia)
- Hurry up to make good deeds – Naro-Fominsk school №3 (Usinsk, Russia)

Social and digital media project
- World football championship – given to school! – Lomonosov School №1530 (Moscow, Russia)
- LightOFF – Communication school for young people (Moscow, Russia)
- In financial net – School №1576 (Moscow, Russia)
- Lectorium-G – Communication school for young people (Moscow, Russia)
- Folk traditions in modern times - Governor's College of handicrafts (Vologda, Russia)
- Rubbish has a house – HSE National Research University Liceum (Moscow, Russia)

Advertising project
- Be in time for 12 – Saratov State University media center (Saratov, Russia)
- #contemporaryteen (Moscow,Russia)
- Boomerang – Russian State Social University (Moscow, Russia)
- Internet-theatre “Fahrenheit -2017” – Tabakov’s Moscow theatre (Moscow, Russia)

About the contest:
Organized since 2011, today Eventiada IPRA Golden World Awards 2017 celebrates best projects by corporations, government and public organizations across CIS and Eastern Europe. Since 2017 the contest acts as the Regional partner of the largest global awards scheme IPRA Golden World Awards (GWA). In 2017 11 countries of the world applied to the contest.

Eventiada IPRA Golden World Awards is organized by Russian Managers Association, Moscow State University and the Russian State Social University (RSSU) and Orta Communications Group. General partner of healthy lifestyle categories: Boehringer Ingelheim. General media partners in Russia: IIA Rossiya Segodnya, Argumenti Nedeli and Sostav.ru. The Forum is supported by Russian Association of Communication Directors and Corporate Publishing (AKMR), Russian Public Relations Association (RASO), Russian Communications Consultancies Association (AKOS), Russian branch of the International Association of Consultancies in the field of public relations (ICCO). Industry partners: FleishmanHillard Vanguard, Elefante event-agency, HR4PR Executive Search, Wibana and Event Management Technologies.