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12.11.2019

Eventiada IPRA Golden World Awards announces 2019 winners

The best campaigns from Eastern Europe to Central Asia have been unveiled at the 9 th Eventiada IPRA GWA Gala. Winning campaigns have been selected by international jury for excellence in communications, creativity and across the border innovative approach.
This year the competition covered 13 countries - Armenia, Azerbaijan, Belarus, Bulgaria, Hungary, Kazakhstan, Poland, Russia, Serbia, Tajikistan, Ukraine, Croatia and Estonia.
Eventiada IPRA GWA is the largest communications award in Eastern Europe and Central Asia, the regional partner of the IPRA GWA Award, a global competition held since 1990 by the International Public Relations Association (IPRA), one of the oldest industry associations, that has been setting up standards for public relations since 1955.

Grand Prix

Healthy Moscow – Moscow Department of Health (Moscow, Russia)

For bringing safety to the heart of families

Little Rescuers – Volkswagen Group/Public Dialog & EL Padre (Warsaw, Poland)

For promoting communications literacy and encouraging people to experience empathy

“Blind in the Big City” VR-performance – Rossiya Segodnya International Information Agency (Moscow, Russia)

PR Director of the Year

Larisa Zelkova – Senior Vice President at Norilsk Nickel

For Loyalty to the Profession

Vyacheslav Lashchevskiy Chairman of the Board of Directors of AGT Communication group

As well as

Vitaliy Rasnitsyn Russian Academy of PR President

Nadezhda Zhukovskaya Head of PR at Medialogia

Igor Raykhman CEO of Byzantium communication group

Daria Fakhreeva Executive director ICCO Russia (AKOS)

Alexander Kachanov Member of Russian Federation public chamber

Corporate and public

Best corporate social responsibility campaign

Training School Project – Nar (Baku, Azerbaijan) – 1 place

Little Rescuers – Volkswagen Group/Public Dialog & EL Padre (Warsaw, Poland) – 2 place

Izgі zhurek (Kind Heart) – Kazzinc (Ust-Kamenogorsk, Kazakhstan) – 3 place

Best public project

Countering EU-sceptic false propaganda in the regions – European Commission Representation in Estonia/Corpore (Tallinn, Estonia) – 1 place

More than Rehabilitation – Pfizer (Moscow, Russia) – 1 place

School of the Future – Epson Europe B.V/Mikhailov & Partners. Ukraine (Kiev, Ukraine) – 2 place

Take Care of the Children. Media campaign for the prevention of accidents among minors – Department of public relations, communications and youth policy of the Tyumen region (Tyumen, Russia) – 3 place

International Trends in Communications

OTP Recreation Card - Don't forget to take it – OTP Bank/Café PR (Budapest, Hungary) – 1 place

Moscow Entrepreneur – Department of Entrepreneurship and Innovative Development of the City of Moscow/WELLER MEDIA Communications Agency (Moscow, Russia) – 2 place

HiBrand Pamir 2019 – TT Mobile (Dushanbe, Tajikistan) – 3 place

Nestle for Healthier kids – Nestle Bulgaria AD/APRA Porter Novelli (Sofia, Bulgaria) – 3 place

Best launch of the year

Launch of “Oleg” - the world's first voice assistant in the field of finance and lifestyle – Tinkoff Group (Moscow, Russia) – 1 place

Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia) – 2 place

Presentation of the new Range Rover Evoque – Jaguar Land Rover/Eventum Premo (Moscow, Russia) – 3 place

Best digital and SMM project

Integrated product promotion of the “smart” intercom created by the Electronic City company in Novosibirsk – Electronic City/AGT-Siberia Communication Agency (Novosibirsk, Russia) – 1 place

Marketing communications

First and Only Official City Cat Caretaker in the World – Administration of the municipality “Zelenogradsk City District” (Zelenogradsk, Russia) – 1 place

Homo Ludens – PepsiCo/RODNYA x Possible Group (Moscow, Russia) – 2 place

L’Etoile: Client Days – L’Etoile/Beetl (Moscow, Russia) – 3 place

Best international campaign covering one or more foreign markets

Communication support for the launch of vaccine production at the Mechnikov factory in Nicaragua and vaccination of the country's population against influenza – St. Petersburg Scientific Research Institute of Vaccines and Serums/Insiders (Moscow, Russia) – 1 place

Tesla hits Promobot robot in Las Vegas – Promobot (Perm, Russia) – 2 place

Event of the year

“MEMoirs” exhibition project – Mikhailov and Partners. Management of Strategic Communications (Moscow, Russia) – 1 place

Festival of Turkey 2019 – ZIA (Moscow, Russia) – 2 place

Western Balkans Digital Summit 2019 – M2Communications (Belgrade, Serbia) – 3 place

Best integrated project

Recycle with Us – Coca-Cola System in Russia/R.I.M. (Moscow, Russia) – 1 place

Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia) – 2 place

Corporate communications

Out of This World: How to Make the Whole World Talk about a Startup from Russia – StartRocket/RODNYA Creative PR Studio (Moscow, Russia) – 1 place

OTP Recreation Card - Don't forget to take it – OTP Bank/Café PR (Budapest, Hungary) – 2 place

Communication support of Sberbank Private Banking – Sberbank Private Banking/Communication Agency PR Inc. (Moscow, Russia) – 3 place

Sports communications

“Fan-Promenade” pre-match program – Football Club Zenit/STEM Agency (St. Petersburg, Russia) – 1 place

51th Kékszalag – Magyar Vitorlás Szövetség/LA Communications Kft. (Budapest, Hungary) – 2 place

Best social project

“Blind in the Big City” VR-performance – Rossiya Segodnya International Information Agency (Moscow, Russia) – 1 place

“Red Carnation” all-Russian charity event – Memory of Generations Charity Fund (Moscow, Russia) – 1 place

Non-stop Life with Resource Diabet Plus – Nestle Russia (Moscow, Russia) – 2 place

Best volunteer project

Blue Bird – Home Credit and Finance Bank (Moscow, Russia) – 1 place

Burabike Fest 2019 Sports & Music Charity Festival – Bulat Utemuratov Foundation (Almaty, Kazakhstan) – 2 place

“Family for Every Child” charity project – UN Children's Fund (UNICEF) in Belarus, Priorbank/PRCI.Storytellers (Minsk, Belarus) – 3 place

Tabby Navigator – Tourist Information Centre of Primorsky Territory (Vladivostok, Russia) – 3 place

Best cultural project

“EMMY-mission: Russia's Imprint in World Television History” – СТС Media (Moscow, Russia) – 1 place

“The Artist and the Сity. Zoyas” urban cultural and exhibition project – the agency's own project with the support of the general partner VTB Bank Belarus/GBS Communications Company (Minsk, Belarus) – 2 place

Classical Music at the Town Hall with velcom | A1 – A1 Belarus/ARS Communications (Minsk, Belarus) – 3 place

Best project that meets international standards

“Oil” at VDNKh, Moscow – Lukoil (Moscow, Russia) – 1 place

TeenPower by Rosatom – Rosatom Corporate Academy (Moscow, Russia) – 2 place

Scarlet Sails – Channel Five (St. Petersburg, Russia) – 3 place

Safe Production Culture – Salym Petroleum Development (Moscow, Russia) – 3 place

Most innovative campaign in approach and tools

Samsung Newsroom Russia – Samsung Electronics Rus (Moscow, Russia) – 1 place

Gillette Gives Away Porsche – Procter & Gamble (Moscow, Russia) – 1 place

The copper heart of Bulgaria – 60 years later, we made it all together – Aurubis Bulgaria/Chapter 4 Bulgaria (Sofia, Bulgaria) – 2 place

Moscow Entrepreneur – Department of Entrepreneurship and Innovative Development of the City of Moscow/WELLER MEDIA Communications Agency (Moscow, Russia) – 3 place

Healthy Lifestyle category

Best New Direction of Healthy Lifestyle

Moscow region medical school №5/ Moscow region Department of Health (Serpukhov, Russia) – 1 place

Healthy lifestyle digital/SMM project

Healthy Moscow – Moscow Department of Health (Moscow, Russia) – 1 place

“Green Fitness” social and sports movement – Corporation of Active Youth (Kazan, Russia) – 2 place

Best healthy lifestyle project

Vote for Your Skating Rink! – Beiersdorf/Pro-Vision Communications (Moscow, Russia) – 1 place

“Achieving Goals” 2019 sports and music festival – Russian Railways/Sobytie Communications (Moscow, Russia) – 2 place

The torch relay of the XXIX World Winter Universiade 2019 in Krasnoyarsk – Directorate of Krasnoyarsk 2019/R.I.M. (Moscow, Russia) – 3 place

Healthy lifestyle promotion

Healthy Lifestyle through Youth! – Moscow Department of Health (Moscow, Russia) – 1 place

HIV Test: Expedition 2019 – Ministry of Health of the Russian Federation/VNG (Moscow, Russia) – 2 place

Youth category

Creative campaign of the year

Updated media project of the “SGUshchenka” magazine – Saratov State University (Saratov, Russia) – 1 place

“NIGHT”: art & science space – HSE University/Ingrup StS (Moscow, Russia) – 2 place

I Am a Creator – Museum Resource Center (Noyabrsk, Russia) – 3 place

Event of the year

Vardavar International Festival – Federation of Youth Clubs of Armenia (Yerevan, Armenia) – 1 place

Game of Philosophers – Lomonosov Moscow State University (Moscow, Russia) – 2 place

HSE RUN – HSE University (Moscow, Russia) – 3 place

Social media campaign

TeleVyshka – TeleVyshka (Moscow, Russia) – 1 place

The Vyshka – The Vyshka (Moscow, Russia) – 2 place

Re: Team – State University of Management (Moscow, Russia) – 3 place

Social project

The Issue of Suicide among Adolescents Aged 15 to 19 Years – School No. 65 (Novosibirsk, Russia) – 1 place

“Magic World” inclusive festival – HSE University/Open Your Eyes (Moscow, Russia) – 2 place

School of Media Literacy – Chelyabinsk State University (Chelyabinsk, Russia) – 3 place

“#Mediakach” intensive course – Ukhta State Technical University/“Pertsy” student PR agency (Ukhta, Russia) – 3 place

Student of the year

Elena Shumakova – Chelyabinsk State University (Chelyabinsk, Россия)

Faculty of the Year

Faculty of Communicative Management of Russian State Social University (Moscow, Russia)

School projects

Best event

Take Your Mind off Your Smartphone and Do a Pull-up – Magnitogorsk City Multidisciplinary Lyceum at the Magnitogorsk State Technical University (MSTU) (Magnitogorsk, Russia) – 3 place

Social and digital media project

“School Cleaning” social application for schoolchildren – School No. 68 (Penza, Russia) – 1 place

“Target” social project – Feodosia College of Construction and Resort Services (Feodosia, Russia) – 2 place

Category “Life” on the Wheel – GOR.COM35 Youth Center (Vologda, Russia) – 3 place

Eventiada IPRA GWA is the largest communications award in Eastern Europe and Central Asia, the regional partner of the IPRA GWA Award, a global competition held since 1990 by the International Public Relations Association (IPRA), one of the oldest industry associations, that has been setting up standards for public relations since 1955.

Eventiada IPRA GWA is organized since 2011 by Orta Communications, the International Public Relations Association (IPRA), Association of Managers, Lomonosov Moscow State University and Russian State Social University with the support of Ministry of Health of Russian Federation, “Rossiya Segodnya” news agency, publishing house Komsomolskaya Pravda and Sostav.ru.

Eventiada IPRA GWA is supported by the leading national associations across the region Azerbaijan Public Relations Association (APRA), Armenian PR Association (APRA), Baku School of Public Relations, Belarus Association of communication consultants companies, Bulgarian Association of PR Agencies (BAPRA), Croatian Association for Public Relations (HUOJ), Estonian Public Relations Association (EPRA), the Finnish Association of Marketing, Technology and Creativity (MTL), Hungarian PR Association (MPRS), Latvijas Asociācija sabiedrisko attiecību profesionāļiem (LASAP), Polish Public Relations Association (PSPR), Romanian Public Relationa Association (ARRP), Russian Association of Communication Directors and Corporate Publishing (AKMR), Russian Communications Consultancies Association (AKOS) and Russian Association for Public Relations (RASO).