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23.10.2019

Eventiada IPRA GWA 2019 Shortlist Announced

The shortlist of the largest communications award in Eastern Europe and Central Asia, Eventiada IPRA Golden World Awards, a regional partner of the IPRA GWA, a global competition held since 1990 by the International Public Relations Association (IPRA), has been published.

This year, entries were received from 13 countries: Armenia, Azerbaijan, Belarus, Bulgaria, Hungary, Kazakhstan, Poland, Russia, Serbia, Tajikistan, Ukraine, Croatia and Estonia.

Winners in five blocks of nominations, Grand Prix and personal awards laureates will be announced at the Gala Award Ceremony on November 12 at the Rossiya Segodnya Press-center in Moscow.

Corporate and Public Categories

Best corporate social responsibility campaign

Nestle for Healthier kids – Nestle Bulgaria AD/APRA Porter Novelli (Sofia, Bulgaria)

Little Rescuers – Volkswagen Group/Public Dialog & EL Padre (Warszawa, Polska)

Training School Project – Nar (Baku, Azerbaijan)

Izgі zhurek (Kind Heart) – Kazzinc (Ust-Kamenogorsk, Kazakhstan)

PR School – Armenian PR Association (Yerevan, Armenia)

SUEK Work Brigades – Siberian Coal Energy Company (SUEK) (Moscow, Russia)

Best public project

Countering EU-sceptic false propaganda in the regions – European Commission Representation in Estonia/Corpore (Tallinn, Estonia)

School of the Future – Epson Europe B.V/Mikhailov & Partners. Ukraine (Kiev, Ukraine)

More than Rehabilitation – Pfizer (Moscow, Russia)

Building a New “Business Class” in Russia – Google Russia/Ketchum (Moscow, Russia)

The Survivors – GULAG History Museum/Mint, CROS, BBDO Moscow (Moscow, Russia)

Take Care of the Children. Media campaign for the prevention of accidents among minors – Department of public relations, communications and youth policy of the Tyumen region (Tyumen, Russia)

Network IT University – Ministry of Information Development and Communications (Perm, Russia)

Best launch of the year

Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia)

Launch of “Oleg” - the world's first voice assistant in the field of finance and lifestyle – Tinkoff Group (Moscow, Russia)

Launch of the Renault Arkana global model in Russia – Renault Russia (Moscow, Russia)

National Index of Anxieties – CROS (Moscow, Russia)

Presentation of the new Range Rover Evoque – Jaguar Land Rover/Eventum Premo (Moscow, Russia)

Communication support for the launch of vaccine production at the Mechnikov factory in Nicaragua and vaccination of the country's population against influenza – St. Petersburg Scientific Research Institute of Vaccines and Serums/Insiders (Moscow, Russia)

Best digital and SMM project

Vote for Your Skating Rink! – Beiersdorf/Pro-Vision Communications (Moscow, Russia)

“Sofia” Artificial Intelligence – Atlas Development/Ish - Mish (Yekaterinburg, Russia)

Integrated product promotion of the “smart” intercom created by the Electronic City company in Novosibirsk – Electronic City/AGT-Siberia Communication Agency (Novosibirsk, Russia)

Marketing communications

Homo Ludens – PepsiCo/RODNYA x Possible Group (Moscow, Russia)

L’Etoile: Client Days – L’Etoile/Beetl (Moscow, Russia)

Rosa Spring Water - Family Care at First Drop – Coca-Cola Bulgaria/Chapter 4 Bulgaria (Sofia, Bulgaria)

First and Only Official City Cat Caretaker in the World – Administration of the municipality “Zelenogradsk City District” (Zelenogradsk, Russia)

GATE7 / BTL strategy of S7 Airlines – S7 Airlines/Eventum Premo (Moscow, Russia)

TEOS Night Run – Savushkin Product/R.I.M. and Interium (Moscow, Russia)

“From University to Universe” international campaign – Peoples' Friendship University of Russia/PR Inc. Communications Agency (Moscow, Russia)

Best international campaign covering one or more foreign markets

Tesla hits Promobot robot in Las Vegas – Promobot (Perm, Russia)

Beware of Bots – Skillbox/Possible Moscow (Moscow, Russia)

Communication support for the launch of vaccine production at the Mechnikov factory in Nicaragua and vaccination of the country's population against influenza – St. Petersburg Scientific Research Institute of Vaccines and Serums/Insiders (Moscow, Russia)

Event of the year

CC HBC Kick-Off & Annual Party 2019 – M2Communications (Belgrade, Serbia)

Festival of Turkey 2019 – ZIA (Moscow, Russia)

Astana Economic Forum 2019 (AEF-2019) – NK Astana EXPO-2017/Red Point Kazakhstan (Nur-Sultan (Astana), Kazakhstan)

“Leaders of Digital Development” interregional meeting – Ministry of Information Development of the Perm Territory (Moscow, Russia)

“MEMoirs” exhibition project – Mikhailov and Partners. Management of Strategic Communications (Moscow, Russia)

Western Balkans Digital Summit 2019 – M2Communications (Belgrade, Serbia)

New Year in the Metro – Moscow Metro (Moscow, Russia)

Best integrated project

“From nail to inspiration”. Opening of the Leroy Merlin flagship store in Russia in the new format – Leroy Merlin/Comunica (Moscow, Russia)

Recycle with Us – Coca-Cola System in Russia/R.I.M. (Moscow, Russia)

Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia)

Corporate communications

Communication support of Sberbank Private Banking – Sberbank Private Banking/Communication Agency PR Inc. (Moscow, Russia)

OTP Recreation Card - Don't forget to take it – OTP Bank/Café PR (Budapest, Hungary)

HiBrand Pamir 2019 – TT Mobile (Dushanbe, Tajikistan)

“Company Day-2019” corporate event – Ilim Group/CONTACTO (St. Petersburg, Russia)

“X5 Logistics - New Horizons” league of professional drivers – X5 Logistics/Eventus (Moscow, Russia)

Out of This World: How to Make the Whole World Talk about a Startup from Russia – StartRocket/RODNYA Creative PR Studio (Moscow, Russia)

Sports communications

51th Kékszalag – Magyar Vitorlás Szövetség/LA Communications Kft. (Budapest, Hungary)

FIFA World Cup 2018: Communication Challenge – Moscow Metro (Moscow, Russia)

“Fan-Promenade” pre-match program – Football Club Zenit/STEM Agency (St. Petersburg, Russia)

“Achieving Goals” 2019 sports and music festival – Russian Railways/Sobytie (Moscow, Russia)

Vladimir Potanin's Olympic Collection in Minsk – Autonomous Non-Profit Organization “Sport Club Rosa” and Russian International Olympic University (RIOU)/GBS Communications Company (Minsk, Belarus)

Best social project

Non-stop Life with Resource Diabet Plus – Nestle Russia (Moscow, Russia)

There is No Second-Hand Earth – Adevinta Classified Media Hungary Ltd./Lounge Communication Ltd. (Budapest, Hungary)

“Red Carnation” all-Russian charity event – Memory of Generations Charity Fund (Moscow, Russia)

Countering EU-sceptic false propaganda in the regions – European Commission Representation in Estonia/Corpore (Tallinn, Estonia)

“Blind in the Big City” VR-performance – Rossiya Segodnya International Information Agency (Moscow, Russia)

A World of Unlimited Opportunities – State Autonomous Institution of Culture of the Kemerovo Region “Actor's House - Directorate of Festival, Competition and Theater Projects” (Kemerovo, Russia)

Best volunteer project

Burabike Fest 2019 Sports & Music Charity Festival – Bulat Utemuratov Foundation (Almaty, Kazakhstan)

“Family for Every Child” charity project – UN Children's Fund (UNICEF) in Belarus, Priorbank/PRCI.Storytellers (Minsk, Belarus)

Blue Bird – Home Credit and Finance Bank (Moscow, Russia)

Tabby Navigator – Tourist Information Centre of Primorsky Territory (Vladivostok, Russia)

Our Sea – Bloknot Anapa/Possible Moscow (Moscow, Russia)

Best cultural project

Scarlet Sails – Channel Five (St. Petersburg, Russia)

“EMMY-mission: Russia's Imprint in World Television History” – СТС Media (Moscow, Russia)

Classical Music at the Town Hall with velcom | A1 – A1 Belarus/ARS Communications (Minsk, Belarus)

“The Artist and the Сity. Zoyas” urban cultural and exhibition project – the agency's own project with the support of the general partner VTB Bank Belarus/GBS Communications Company (Minsk, Belarus)

Theatrical Moscow – Infogorod (Moscow, Russia)

“Pugachev” vocal-choreographic performance based on the novel by A. Pushkin “The Captain's Daughter” – Cossacks of Russia Dance Theater (Lipetsk, Russia)

Best project that meets international standards

TeenPower by Rosatom – Rosatom (Moscow, Russia)

“Oil” interactive multimedia exhibition in pavilion No. 25 at VDNKh, Moscow – Lukoil (Moscow, Russia)

Scarlet Sails – Channel Five (St. Petersburg, Russia)

Safe Production Culture – Salym Petroleum Development (Moscow, Russia)

Most innovative campaign in approach and tools

The copper heart of Bulgaria – 60 years later, we made it all together – Aurubis Bulgaria/Chapter 4 Bulgaria (Sofia, Bulgaria)

Samsung Newsroom Russia – Samsung Electronics Rus (Moscow, Russia)

Gillette Gives Away Porsche – Procter & Gamble (Moscow, Russia)

Moscow Entrepreneur – Department of Entrepreneurship and Innovative Development of the City of Moscow/WELLER MEDIA Communications Agency (Moscow, Russia)

Promobot Helper at the Multifunctional Center – Perm Krai Multifunctional Center (Perm, Russia)

Healthy Lifestyle

Best healthy lifestyle digital/social media campaign

HIV Test: Expedition 2019 – Ministry of Health of the Russian Federation/VNG (Moscow, Russia)

Healthy Lifestyle through Youth! – Moscow Department of Health (Moscow, Russia)

“Pervaya Liniya. Health Care Resort” prevent age resort – Pervaya Liniya. Health Care (St. Petersburg, Russia)

“Green Fitness” social and sports movement – Corporation of Active Youth (Kazan, Russia)

Healthy Moscow – Moscow Department of Health (Moscow, Russia)

Best healthy lifestyle project

A Walk with a Doctor – Vladivostok Clinical and Diagnostic Center (Vladivostok, Russia)

Vote for Your Skating Rink! – Beiersdorf/Pro-Vision Communications (Moscow, Russia)

Dr. Laughter – Representative Office of Laughter Yoga International in Russia (Vladivostok, Russia)

“Achieving Goals” 2019 sports and music festival – Russian Railways/Sobytie Communications (Moscow, Russia)

Healthy Me, Healthy Country – Republican Center for Medical Prevention, Physiotherapy and Sports Medicine of the Ministry of Health of the Chuvash Republic (Cheboksary, Russia)

The torch relay of the XXIX World Winter Universiade 2019 in Krasnoyarsk – Directorate of Krasnoyarsk 2019/R.I.M. (Moscow, Russia)

Healthy lifestyle promotion

HIV Test: Expedition 2019 – Ministry of Health of the Russian Federation/VNG (Moscow, Russia)

“Green Fitness” social and sports movement – Corporation of Active Youth (Kazan, Russia)

Healthy Lifestyle through Youth! – Moscow Department of Health (Moscow, Russia)

“Achieving Goals” 2019 sports and music festival – Russian Railways/Sobytie (Moscow, Russia)

TEOS Night Run – Savushkin Product/R.I.M. and Interium (Moscow, Russia)

Youth

Creative campaign of the year

I Am a Creator – Museum Resource Center (Noyabrsk, Russia)

Game of Philosophers – Lomonosov Moscow State University (Moscow, Russia)

Talk to Me, Museum! – Russian State University for the Humanities (Moscow, Russia)

Updated media project of the “SGUshchenka” magazine – Saratov State University (Saratov, Russia)

“NIGHT”: art & science space – HSE University/Ingrup StS (Moscow, Russia)

Thank You for the Peaceful Sky! – The Kindness Palette (St. Petersburg, Russia)

Event of the year

Vardavar International Festival – Federation of Youth Clubs of Armenia (Yerevan, Armenia)

“Science and Humor” open microphone – Lomonosov Moscow State University (Moscow, Russia)

“Cultural Volunteer” forum – Administration of the city of Tver (Tver, Russia)

Game of Philosophers – Lomonosov Moscow State University (Moscow, Russia)

All-Russian Integration PR Game – Lomonosov Moscow State University, Faculty of (Moscow, Russia)

HSE RUN – HSE University (Moscow, Russia)

PR campaign

How People in Tver Established a Mental Link with the Back of a Sofa – Furniture Gallery/University of the Humanities and Social Sciences (St. Petersburg, Russia)

“#Mediakach” intensive course – Ukhta State Technical University/“Pertsy” student PR agency (Ukhta, Russia)

Joint Health in Safe Hands – Moscow Regional Medical College No. 5/Ministry of Health of the Moscow Region (Serpukhov, Russia)

“Alternative” anti-drug project – Kuznetsk Multidisciplinary College (Kuznetsk, Russia)

Social media campaign

Open360 Education – St. Petersburg State University (St. Petersburg, Russia)

Coffee and coffee culture magazine – Cafe Societe Magazine (Moscow, Russia)

Re: Team – State University of Management (Moscow, Russia)

The Vyshka – The Vyshka (Moscow, Russia)

Digital project to promote the Advertising and PR course – Lomonosov Moscow State University (Moscow, Russia)

TeleVyshka – TeleVyshka (Moscow, Russia)

Social project

Family Art Picnic with Metalloinvest! – Komsomolets Palace of Culture (Stary Oskol, Russia)

School of Media Literacy – Chelyabinsk State University (Chelyabinsk, Russia)

I Am a Creator – Museum Resource Center (Noyabrsk, Russia)

“Magic World” inclusive festival – HSE University/Open Your Eyes (Moscow, Russia)

The Issue of Suicide among Adolescents Aged 15 to 19 Years – School No. 65 (Novosibirsk, Russia)

“#Mediakach” intensive course – Ukhta State Technical University/“Pertsy” student PR agency (Ukhta, Russia)

Student of the year

Elena Shumakova – Chelyabinsk State University (Chelyabinsk, Russia)

Maria Parfenova – Elektrostal College (Elektrostal, Russia)

Sergey Belikov – Vologda State University (Vologda, Russia)

Amir Sarakov – Russian Presidential Academy of National Economy and Public Administration (Moscow, Russia)

Olga Vratnovskaya – Cherepovets Metallurgical College (Cherepovets, Russia)

School students

Best event

“Science and Humor” open microphone – Lomonosov Moscow State University (Moscow, Russia)

Take Your Mind off Your Smartphone and Do a Pull-up – Magnitogorsk City Multidisciplinary Lyceum at the Magnitogorsk State Technical University (MSTU) (Magnitogorsk, Russia)

From Rubbish to Children's Creativity – GreenCollege Ecoclub of the Cherepovets Metallurgical College (Cherepovets, Russia)

“Hometown. Native Republic of Komi” QR-quest (interactive quest) – School No. 3 (Usinsk, Russia)

City youth rally of leaders “We are Vologda Residents! We are Active! Youth. Energy. Intellect. Aspiration” – Municipal Center for the Development of Student Self-Government “GOR.COM35 Youth Center” (Vologda, Russia)

Campaign for the prevention of road traffic injuries among children “Let There Be Green Light on Your Road” – Magnitogorsk City Multidisciplinary Lyceum at Magnitogorsk State Technical University (Magnitogorsk, Russia)

Advertising project

BBirch or “Beryozka” in Stickers – Junior School of Communications at HSE University (Moscow, Russia)

Russian House - the Heart of the Soul of Russia in Serbia – Russian Center for Science and Culture in Belgrade (Moscow, Russia)

Social and digital media project

“Lens” children's media studio – Serpukhov City Social and Rehabilitation Center for (Serpukhov, Russia)

“Target” social project – Feodosia College of Construction and Resort Services (Feodosia, Russia)

“School Cleaning” social application for schoolchildren – School No. 68 (Penza, Russia)

Category “Life” on the Wheel – GOR.COM35 Youth Center (Vologda, Russia)

George Orwell – HSE University (Moscow, Russia)

The Issue of Suicide among Adolescents Aged 15 to 19 Years – School No. 65 (Novosibirsk, Russia)

The short list of personal nominations “Person of the Year”, “PR Director of the Year”, “For Loyalty to the Profession”, as well as the “International Trends in Communications”, “Best New Direction of Healthy Lifestyle” and “Faculty of the Year” nominations are not published.

To register for the award ceremony that will take place at the Rossiya Segodnya Press-center on November 12 contact the organizing committee of the award.