Eventiada Awards and Gazprom-Media Holding's digital assets are launching the Narrative of the Year category for bloggers and opinion leaders.

The international communications award Eventiada Awards, together with its strategic partner — the digital assets of Gazprom-Media Holding — is launching the “Narrative of the Year” (Opinion Leader in Social Media) nomination.

The new award is looking for authors who create digital content that truly changes the attitudes and behaviour of their audience. We are looking for those who do not simply generate views, but shape trends, spark discussions and set the direction for entire communities.

What we look at first and foremost:

• Influence: How your words motivate the audience to take action and change their perception.
• Innovation: A recognisable style, creative formats and a fresh approach to presentation.
• Integration: The art of working organically and effectively with advertising messages without losing the trust of subscribers.

Special participation terms:

For this nomination, we are extending the deadline by 15 days — applications can be submitted until October 15. In addition, a special 50% discount off the standard cost is available to all participants throughout the entire period. All additional terms remain in place for the award's partners as well.

The partnership with the digital assets of Gazprom-Media Holding, which include the RUTUBE video hosting platform, a key player in the media market with unique expertise in creating high-quality content — emphasises the importance of the new nomination and the enormous role of digital narratives in today's communications environment.

“We consider developing the blogging movement and supporting opinion leaders who are changing the digital agenda to be one of our most important tasks. Today, projects in this field are just as significant, and often even more significant, than traditional PR. For us as a company, it is natural to support authors who are shaping the future of the media environment”, notes Polina Trizonova, Head of Strategic Communications for the digital assets of Gazprom-Media Holding.

“We highly value the initiative of our strategic partner — the digital assets of Gazprom-Media Holding — to create the “Narrative of the Year” nomination. We consider this step extremely timely and important. Today, more than ever, projects that support the growth of the quality and transparency of the digital environment are needed. This nomination will provide real support to those authors who approach content creation responsibly and whose words truly change the media landscape for the better, shaping a new, more honest and open communications ecosystem”, noted Nikolay Obrezkov, President of the international Eventiada Awards, CEO of the Orta Communications Group.

Eventiada Awards — the largest international award in the field of communications in the region, founded in 2011. This year, the award is being held for the 14th time and recognises the best projects demonstrating creativity, innovation, significant results and flawless execution.