2024 Eventiada Awards Winners Announced

The communications industry summed up the results of the year at a gala ceremony hosted by the Russia Today news agency

The communications industry summed up the results of the year at a gala ceremony hosted by the Russia Today news agency

The winners of the 2024 Eventiada Awards in the communications industry have been announced. For many years, the Award has served as the industry benchmark for setting standards in communications, ranking the quality, performance, creativity and innovation of communications campaigns carried out in the region, and recognizing the best of them at the highest level.

Launched in 2011, Eventiada Awards is the region’s largest international award in the communications industry. Now in its 13^th year, the Award recognizes the best campaigns carried out by businesses, organizations and associations.

Nikolai Obrezkov, President of Eventiada Awards, General Director of Orta Communications Group: “This year was an eventful one for the Award, with nearly twice as many entries as in 2023. We received entries from seven countries: Azerbaijan, Armenia, Belarus, Kazakhstan, Russia, Uzbekistan, and Tajikistan. The number of advertising and marketing categories has grown significantly, with attendees traditionally paying close attention to the Corporate and Sustainability and ESG-related categories. With the number of strong and exciting entries exceeding all expectations, the jury had a difficult choice to make.”

The organizers of Eventiada Awards are Orta Communications Group in partnership with the Association of Managers, ACAR (Russia), the Marketing Association of Uzbekistan (MAU), the Union of Advertisers of Azerbaijan, the Association of Communication and Marketing Agencies of Belarus (ACMA), the Armenian PR Association (APRA), the Association of Advertising Agencies of the Republic of Moldova (AARM), and the Russian associations APRC, RAMS, RAPR, ARDA, ABCR. The information partners of the Award are TASS, AiF, news.ru, sostav.ru.

Here is the list of winners of the 2024 Eventiada Awards.

GRAND PRIX: “SberCat: Digital Influencer in a New Reality” by Sber/Sber&ITSALIVE

PERSONAL EXCELLENCE

Communications Director of the Year: Elena Martynova, MegaFon

Brand Manager of the Year: Irina Spiridonova, MTS Digital Ecosystem

Press Secretary of the Year: Polina Trizonova, SBER

Top Manager of Communications Agency of the Year: Mahmudov Mehraj Mammad oglu, Union of Advertisers of Azerbaijan

SUSTAINABILITY AND ESG

Best Corporate Project in Change Management: “Clean. Spring” by LUKOIL

Best Environmental Responsibility Project: “Good Investments in Times of Change” by TBank

Best Social Project: “LUKOIL Energy Trail: Record Breaking Race Beyond the Arctic Circle” by LUKOIL

Best Healthy Lifestyle Project: “Sport Every Day” by MTS Bank

Best Corporate Education Project: “Tikkivala Pro Club: Loyalty Program for Painting Industry Professionals” by Tikkurila

Best Integrated Campaign: “Error 404: Memory of Generations Charitable Foundation” by Dementia.net Social Project

Best Digital Project: “Senate: A Decision-Making Support System” by Sberbank

Best Non-Financial Report: Kaspersky Lab H2 2022 and FY 2023 Sustainability Report by Kaspersky Lab

ADVERTISING AND MARKETING COMMUNICATIONS

Launch of the Year: “Yasen Kvasen, It’s a Hit!” by Lidskoe/Salmon Graphics/AVC, Belarus

Best Brand Building Project: “TBank as People’s Scientific Brand” by TBank

Best Targeted Project: Women: “Shine Brighter!” Women’s Race by Bystrinsky GOK | “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

Best Targeted Project: Men: “Yandex eSports. Cybersports Competition for Partners” by Yandex/Gamers Club Agency

Best Targeted Project: Youth: “SberCat: Digital Influencer in a New Reality” by Sber/Sber&ITSALIVE

Best Integrated Project: “Launch of T-Return Service: In The Newspaper in the Morning, In The Couplet in the Evening” by TBank

Best Digital/Social Media Project: “Avito Premium” by Avito

Best B2B Service Project: “AUDOO” by Digital Solutions LLC, Armenia

Best Business Challenge Project: “T-Dvor Festival in St. Petersburg” by TBank

Best New Tool Project: “MMK Welcome Center and Young Metallurgist Children’s Center” by Magnitogorsk Iron and Steel Works (MMK) / Filin Company

CORPORATE AND BUSINESS COMMUNICATIONS

Best Reputation Management Project: “5^th Tashkent Advertising Festival TAF!23 by the Marketing Association of Uzbekistan, Uzbekistan

Best Project in Change Management: “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Crisis Management Project: “VTB Online against Scammers” by VTB Bank

Best Cultural Project: “United by Oil” by LUKOIL | “Startup Race” by Sber/SberMarketing

Best International Project: “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Corporate HR Brand: “LUKOIL’s Oilmen: A Link Between Generations” by LUKOIL

Best HR Communications Project: “I Will Visit My Mom at Work on Saturday” Bring Your Child to Work Day at Zarubezhneft/Pro-Vision Communications | “MTS Summer Spartakiad” by MTS Digital Ecosystem

Best Social Project: “Kitchen by Touch” by Food.ru

Best Community Project: “Endless Extreme” by ITAR-TASS

Best Non-Commercial Project: “LG Intellectual Laboratory: Educational Marathon” by LG Electronics/AGT Communications Agency

Best Corporate Media/Channel: “Gazprom Neft on Social Media” by Gazprom Neft | “Tutu Telegram Channel: Brand Media for Travelers” by Tutu

YOUTH PROJECTS

Student of the Year: Dinislam Muratov, Higher School of Economics

Youth Team of the Year: “Yes.We: The Most Awarded Team of the Year”, Higher School of Economics

Best Youth Project: “Heart to Heart” Charity Festival by National Research Nuclear University MEPhI

Best Youth Project in ESG: “Development of an Annual Action Plan for the #LGDNAknowledge Educational Marathon by LG Electronics”, Higher School of Economics

Best Youth Project in Advertising: “Ozon Connects” by Ozon/Higher School of Economics