Award
14.11.2023
Shortlist for 2023 Eventiada Awards Released
The shortlist for the 2023 Eventiada Awards, an international award in the communications industry, has been announced. For many years, the Award has served as the industry benchmark for setting standards in communications, ranking the quality, performance, creativity and innovation of communications campaigns carried out in the region, and recognizing the best of them at the highest level.
Nikolai Obrezkov, President of the Award, General Director of Orta Communications Group: “This year, the jury had a difficult choice to make as the number of strong and exciting entries exceeded all expectations. We saw a significant increase in the number of social and ESG-focused projects. We also noted the increased interest in the categories related to brand communications, reputation management, HR communications, and projects utilizing new tools and integrated solutions.”
The shortlist for all award categories, except for the personal ones, was published today on the Award website at www.eventiada.com. Traditionally, the shortlist for personal awards is not published. The winners in all categories will be announced at a gala ceremony on December 5th at 4:00 p.m. in the multimedia press center of Russia Today.
Launched in 2011, Eventiada Awards is the region’s most important international award in the communications industry. Now in its 12th
year, the Award will honor the best projects implemented by businesses, organizations and associations.
The organizers of the Eventiada Awards are Orta Communications Group, the Association of Managers in partnership with APRC, RAPR, ABCR, ARDA, RAEC, RAMS. The information partners of the Award are TASS, Komsomolskaya Pravda, sostav.ru. The Award’s organizational partners are VanguardPR and Elefante.
Shortlist for 2023 Eventiada Awards:
ESG CATEGORIES
ESG: Best Enterprise Infrastructure Project
• “Ecosystem of Communications” by SKOLKOVO School of Management
• “Kogalym is the Center of Economic Growth” by LUKOIL
ESG: Best Integrated Campaign
• “QIWI: Sustainability for Tomorrow” by QIWI
• “Atomyze: 360* Digitalization” by Interros Group
ESG: Best Corporate Project in Change Management
• “Month of Care” by Tinkoff
• “Women’s Leadership in Investments” by PSB/PR-Consulta
• “Helping You Help Others” Online Donation Service by MTS Bank
ESG: Best Environmental Responsibility Project
• “Media without Water!” by Rambler&Co
• “Arctic. Under the Protection of the Great Bear” by TASS
ESG: Best Corporate Education Project
• “My Family Is My Capital” Campaign by VTB/Maslov Agency
• “ESG GAZETA” by Mikhailov & Partners. Strategic Communication Management
ESG: Best Digital/Social Media Project
• “Pro Run” by LUKOIL
• “The Green Mission of Nuclear Technologies” by Nuclear Industry Information Center/TASS
ESG: Best Healthy Lifestyle Project
• Dementia.net Social Project by Memory of Generations Charitable Foundation
• “#BetterTakeAScreenshot” by Becton Dickinson/PR-Consulta
ESG: Best Social Project
• “Made in Moscow” Digital Platform by the Department of Entrepreneurship and Innovative Development of Moscow/AdWorm
• “Living in Their Own Way. What We Can Learn from Indigenous Peoples of the North” by Gazprom Neft/TASS
• Professional Volunteering and Charitable Initiatives by SKOLKOVO School of Management
ESG: Best Non-Financial Report
• Annual Sustainability Report by JSB Almazergienbank/Pilgrim LLP
• 2022 Sustainability Report by LUKOIL
MARKETING COMMUNICATIONS
Launch of the Year
• “Multi-Story Wood Houses Are Not Fairy Tales” by Segezha Group
• “Hall of Fame of the Video Game Industry in Russia” by Video Game Industry Development Organization/Interium
• “Looky Is Like Instagram*, Only Better!” by Looky/PR Inc.
Best B2B Project
• “Business Secrets” by Tinkoff
• “Tikkurila Inspiration 100: A Collection of Designer Colors” by Tikkurila
Best Targeted Project: Women
• “Anniversary of the Umka Brand of Children’s Cosmetics and Household Chemicals” by Belaya Manufactura
• “#BetterTakeAScreenshot” by Becton Dickinson/PR-Consulta
Best Integrated Project
• “Foundation Day of SKOLKOVO School of Management. Constructivism is the New Optics” by SKOLKOVO School of Management
• “Atomyze: 360* Digitalization” by Interros Group
Best New Tool Project
• “The Interweaving of Quality and Uniqueness” by Buro Tkani/Orange Hat
• “Birthday of Pulse Social Media” by Tinkoff Invest
Best Brand Building Project
• “World-Class Voice and Speech Expert” by AsadovaCOM PR Bureau
• “Always Online, Always In Touch: HSE Online on Social Media” by Higher School of Economics
• TRUE TECH DAY by MTS Digital Ecosystem
• “Anniversary of the Umka Brand of Children’s Cosmetics and Household Chemicals” by Belaya Manufactura
Best Targeted Project: Men
• “Tanoshi are the Ultimate DADiapers!” by NTS Gradient
• “Man’s Wild Nature” by Besins Healthcare
Best Targeted Project: Youth
• “Online Campus Opening” by Higher School of Economics
• “Looky Is Like Instagram*, Only Better!” by Looky/PR Inc.
Best Business Challenge Project
• “Tinkoff Mobile: A Mobile Operator that Has Succeeded” by Tinkoff Mobile
• “TOP 1000 Russian Managers” by the Association of Managers
• “Saving Private Pushkin. Against the Current” by Pro-Vision Communications
Best Digital/Social Media Project
• “RIA Novosti’s Mobile VR Zone for Publicistic and Documentary Projects” by Russia Today Media Group
• Learn to Tell Yourself: “I’m Allowed” by Mark O'Polo RUS LLC/CROS
• “Who Is the Happiest Child Here?” Charity Campaign by Road of Life Charitable Foundation/BeeTL
CORPORATE COMMUNICATIONS
Best Project in Change Management
• “Save up to 50% on Compulsory Motor Vehicle Third Party Liability Insurance” Campaign by SberInsurance/SberMarketing
• “Living in Their Own Way. What We Can Learn from Indigenous Peoples of the North” by Gazprom Neft/TASS
• “Bitrix24-Based Personnel Onboarding System Automation” by Emer Hunt
Best Reputation Management Project
• “Buy Raphael” by Interros Group
• “Paints to Choose!” TEKS Advertising Campaign with Timur Kizyakov by Tikkurila
• “TOP 1000 Russian Managers” by the Association of Managers
Best Cultural Project
• “Game of Crafts. VR Immersion In the World of Folk Crafts” by Russia Todat Media Group
• “Friends of St. Petersburg: Gazprom’s Multipurpose Social Project” by Gazprom/AGT
Best Crisis Management Project
• “Communication Strategy in the Context of a Raider Attack on the Company: PR through GR” by Cementum/Interium
• “Discovering Russia Together: An Interactive Guide to Safe Travel in Russia” by SberInsurance/SberMarketing
Best Corporate HR Brand
• “How to Build an IT Community with Memes and Totems” by Tinkoff
• “Bitrix24-Based Personnel Onboarding System Automation” by Emer Hunt
• “Rosatom Human Resources Development Ecosystem” by Rosatom Corporate Academy
Best Non-Commercial Project
• “DNA OF KNOWLEDGE: LG’s Educational Marathon” by LG Electronics/AGT
• “Association for the Development of Digital Agencies” by ARDA
Best HR Communications Project
• “Merchandise Wednesday” by Sberbank/SberMarketing
• “Golden Shift: Scientific and Production Conference” by GV Gold
• “Tinkoff Media Projects: Bringing the Team Together” by Tinkoff
Best Community Project
• “Chuvash Biennale of Contemporary Art” by Presidential Foundation for Cultural Initiatives/R.I.M.
• “PRO Education All-Russian Educational Journalism Competition: An Information Bridge into the Year of the Teacher and Mentor” by the Center for Educational Initiatives of the Ministry of Education of the Russian Federation/AGT
Best Social Project
• “Who Is the Happiest Child Here?” Charity Campaign by Road of Life Charitable Foundation/BeeTL
• “The Green Mission of Nuclear Technologies” by Nuclear Industry Information Center/TASS
• “Buy Raphael” by Interros Group
Best International Project
• “Saving Private Pushkin. Against the Current” by Pro-Vision Communications
• “Cloud City” BRICS International Innovation Forum by Vinci Agency
Best Corporate Media/Channel
• “Ecosystem of Communications” by SKOLKOVO School of Management
• “Tinkoff Media Projects: Bringing the Team Together” by Tinkoff
• “ESG GAZETA” by Mikhailov & Partners. Strategic Communication Management
Best Literary Work in Communications
• “Born with the Industry. A First Person Success Story” 2nd edition by Tatiana Shakhnes, LG Electronics
• “Why Does a PR Professional Need a Ruler? Tips for Measuring Communications.” by Liliia Glazova, PR News
YOUTH PROJECTS
Student of the Year
• Alina Garifullina, Kosygin State University of Russia
• Agata Leliakova, Russian State University for the Humanities
• Gleb Gorshenin, HSE School of Communications
Youth Team of the Year
• “Youth Council in a Medical Organization” by the Youth Council at the Moscow Department of Health
• “KEYc: The Youth Team of the Year”, Higher School of Economics
• “Student Media Organization” by Art Media
Best Youth Project
• “Youth Council in a Medical Organization” by the Youth Council at the Moscow Department of Health
• “MetaTour of Russia” by the State University of Management
• “Activities during the Anniversary Year of the Association of Directors of Communications and Corporate Media of Russia ” by the Association of Directors of Communications and Corporate Media of Russia/HSE
• “Engineers of Meaning: All-Russian Competition Forum of Student Communication Projects” by Higher School of Media Communications and Public Relations of the Institute of Humanities of Peter the Great St. Petersburg Polytechnic University
• “YOUTH 2.0” by Siberian Business Union and partner companies
• “Heart to Heart” Charity Festival by National Research Nuclear University MEPhI
Best Youth Project in ESG
• “In Good Hands: Development of a Complex, Socially Focused Photography Project” by Tsvetana Sergeevna Filenko, Kosygin State University of Russia (Technologies. Design. Art)
• “Concept of TMK Corporate Factory Radio” by Higher School of Economics
• “Fashion Industry’s Impact on the Environment” by Agata Sergeevna Leliakova, Russian State University for the Humanities
Best Youth Project in Advertising
• “MEDIA CASE CLUB: Case Championship in Communications” by the Financial University under the Government of the Russian Federation
• “Development of a Communications Strategy to Maintain the Brand Image of S7 Airlines in the Context of Geopolitical Turbulence” by S7 Airlines/Higher School of Economics
• “Onboarding Guide for the 2023-24 Freshmen: Notes from Communicat” by HSE School of Communications
* Instagram is owned by Meta, a company that has been identified as an extremist organization and banned in Russia