Shortlist for 2024 Eventiada Awards Released

Winners will be announced on December 3rd

The shortlist for the 2024 Eventiada Awards, an international award in the communications industry, has been announced. Since 2011, the Award has served as the industry benchmark for setting standards in communications, ranking the quality, performance, creativity and innovation of communications campaigns carried out in the region, and recognizing the best of them at the highest level.

Nikolai Obrezkov, President of the Award, General Director of Orta Communications Group: “This year was an eventful one for the Award, with nearly twice as many entries as in 2023. We received entries from seven countries: Azerbaijan, Armenia, Belarus, Kazakhstan, Russia, Uzbekistan, and Tajikistan. The number of advertising and marketing categories has grown significantly, with attendees traditionally paying close attention to the Corporate and Sustainability and ESG-related categories. With the number of strong and exciting entries exceeding all expectations, the expert panel had a difficult choice to make.”

The shortlist for all award categories, except for the personal ones, was published today on the Award website at www.eventiada.com. Traditionally, the shortlist for personal awards is not published. The winners in all categories will be announced at a gala ceremony on December 3^rd at 5:00 p.m. in the multimedia press center of Russia Today.

Eventiada Awards is the largest international communications award accepting applications in Russian. Since 2011, the Award has received a total of more than eight thousand entries from 22 countries. In Russia, the Award is included in Grade A of the HP2K national rating. Eventiada Awards honors the most outstanding projects implemented by companies, corporations, organizations, as well as individuals and students. The winners are determined by an expert panel and an international jury with the help of artificial intelligence.

The organizers of Eventiada Awards are Orta Communications Group in partnership with the Association of Managers, the Marketing Association of Uzbekistan (MAU), the Union of Advertisers of Azerbaijan, the Association of Communication and Marketing Agencies of Belarus (ACMA), the Armenian PR Association (APRA), the Association of Advertising Agencies of the Republic of Moldova (AARM), the Association of Public Relations Consultancies (APRC), the Russian Academy of Public Relations (RAPR), the non-profit Association of Digital Market Professionals (ARDA), the Association of Branding Companies of Russia (ABCR), the Russian Association of Electronic Communications (RAEC). The industry partners of the Award are the Association of Communication Agencies of Russia (ACAR), the Russian Association of Marketing Services (RAMS). The information partners of the Award are TASS, AiF, sostav.ru. The names of the winners will be published in Kommersant.

Shortlist for 2024 Eventiada Awards:

SUSTAINABILITY AND ESG

Sustainability: Best Corporate Project in Change Management

·        “Through the Eyes of Different People” by Yandex Go & “Help Nearby” Yandex Charitable Foundation/Yandex Magic Camp

·       “Clean. Spring” by LUKOIL

·        “Don’t be a man” by UN Women/TIDAM, Kazakhstan

·       “Hugs with SherAli: How a Goose Became a Symbol of AliExpress Launch in Uzbekistan” by Aliexpress/Maslov Tashkent, Uzbekistan

Sustainability: Best Social Project

·       “Avito x Naked Hearts Foundation: Rain Man” by Avito

·       “LUKOIL Energy Trail: Record Breaking Race Beyond the Arctic Circle” by LUKOIL

·       “How We Launched Smart Camera and Helped Homeless Animals” by TBank

·       “We Will Hear” All-Russian Inclusive Festival by MTS Digital Ecosystem

Sustainability: Best Environmental Responsibility Project

·       “Clean Shores of Lake Baikal” Ecological Campaign by Russian Railways/Sobytie Communications

·       “Launch of JTI Russia’s First Upcycle Collection” by JTI Russia/PR Inc.

·       “#OnePlanet: Transformation of Gasoline-Powered Corporate Vehicle Fleet into an Electric Fleet” by AstraZeneca

·       “Improvement of the Istok Angary Ecotrail” by SBER

·       “Good Investments in Times of Change” by TBank

Sustainability: Best Integrated Campaign

·        “Avito Polza” by Avito

·        “Error 404: Memory of Generations Charitable Foundation” by Dementia.net Social Project

·       Kopeechka, Mayak, Dobronom Retail Chain by Dobronom (Belarus)

Sustainability: Best Healthy Lifestyle Project

·       “Reaching the Goal” Family Sports and Music Festival by Russian Railways/Sobytie Communications

·       “Sport Every Day” by MTS Bank

·       “Development of the Concept to Attract the Attention of the Russians to their Health at the St. Petersburg Stand, VDNKh” by St. Petersburg Health Committee/4D

Sustainability: Best Corporate Education Project

·       Obninsk NEW International Youth Nuclear Forum by Rosatom State Corporation Corporate Academy/PromoAge

·       AI4PLANET Podcast by SBER

·       “Tikkivala Pro Club: Loyalty Program for Painting Industry Professionals” by Tikkurila

Sustainability: Best Enterprise Infrastructure Project

·       “SberTransport: Digital Platform for Transport Solutions Management” by SBER

·       Kopeechka, Mayak, Dobronom Retail Chain by Dobronom (Belarus)

Sustainability: Best Digital Project

·       One Stop AutoPay Solution by SBER

·       “Senate: A Decision-Making Support System” by Sberbank

·       “Check Your Intuition” by Promsvyazbank/PR-Consulta

·       “Coverage of First Ever Games of the Future” by Agency for the Development of Computer and Other Sports/maslov:agency

Sustainability: Best Non-Financial Report

·        Kaspersky Lab H2 2022 and FY 2023 Sustainability Report by Kaspersky Lab

·        Annual Sustainability Report by LUKOIL

ADVERTISING AND MARKETING COMMUNICATIONS

Best Brand Building Project

·       “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

·       “TBank as People’s Scientific Brand” by TBank

·       “Metallurgist’s Day - Bystra Supernova” by Bystrinsky GOK (Nornickel)

·       “Yasen Kvasen, It’s a Hit!” by Lidskoe/Salmon Graphics/AVC, Belarus

·       “Creation and Support of MTS True Tech Community, a Unified Community for IT Professionals in Russia” by MTS Digital Ecosystem

Launch of the Year

·        “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

·        “We Will Protect You or Get Your Money Back” by TBank

·        SberSpot Festival of Modern Street Culture by Sber/SberMarketing

·       “Yasen Kvasen, It’s a Hit!” by Lidskoe/Salmon Graphics/AVC, Belarus

Best Targeted Project: Women

·        “Shine Brighter!” Women’s Race by Bystrinsky GOK

·        “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

Best Targeted Project: Men

·        “Yandex eSports. Cybersports Competition for Partners” by Yandex/Gamers Club Agency

·       “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Targeted Project: Youth

·        “Yandex eSports. Cybersports Competition for Partners” by Yandex/Gamers Club Agency

·        “SberCat: Digital Influencer in a New Reality” by Sber/Sber&ITSALIVE

·       “We Believe in the Present” Video Clip Contest by Promsvyazbank/Polylog

·       SberSpot Festival of Modern Street Culture by Sber/SberMarketing

·       “MTS True Tech Champ: Youth IT Championship and Festival” by MTS Digital Ecosystem

Best Digital/Social Media Project

·       “Atomic Age” by TASS

·       “Check Your Intuition” by Promsvyazbank/PR-Consulta

·       “Avito Premium” by Avito

·       “Victory Will Be Ours: A Crusade against Scammers” by TBank

Best B2B Project

·       “Happiness on Avito” SPIEF Meetings by Avito

·       “Tikkivala Pro Club: Loyalty Program for Painting Industry Professionals” by Tikkurila

·       “AUDOO” by Digital Solutions LLC, Armenia

Best Integrated Project

·       Skating Rink of Culture and Leisure by Gorky Central Park of Culture and Leisure

·       “Launch of T-Return Service: In The Newspaper in the Morning, In The Couplet in the Evening” by TBank

·       “Startup Race” by Sber/SberMarketing

·       “AETIS: Online Services Ecosystem for Intellectual Property Protection and Enforcement” by Digital Solutions LLC, Armenia

·       5^th Tashkent Advertising Festival TAF!23 by the Marketing Association of Uzbekistan, Uzbekistan

Best Business Challenge Project

·       “Cloud City” BRICS International Innovation Forum by Vinci Agency

·       “T-Dvor Festival in St. Petersburg” by TBank

·       SberSpot Festival of Modern Street Culture by Sber/SberMarketing

Best New Tool Project

·       “50^th Anniversary of BAM: The Construction of the Century in Pictures” by TASS

·       “Development of the Concept to Attract the Attention of the Russians to their Health at the St. Petersburg Stand, VDNKh” by St. Petersburg Health Committee/4D

·       “MMK Welcome Center and Young Metallurgist Children’s Center” by Magnitogorsk Iron and Steel Works (MMK) / Filin Company

·       “Guardians of Avito” by Avito

·       “Yandex eSports. Cybersports Competition for Partners” by Yandex/Gamers Club Agency

CORPORATE AND BUSINESS COMMUNICATIONS

Best Reputation Management Project

·       “Victory Will Be Ours: A Crusade against Scammers” by TBank

·       MTS True Tech Camp by MTS Digital Ecosystem

·       5^th Tashkent Advertising Festival TAF!23 by the Marketing Association of Uzbekistan, Uzbekistan

Best Project in Change Management

·       “From Acino to Alcea” by Alcea/Win2Win Communications

· MTS iDA Program by MTS Digital Ecosystem

·       “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Crisis Management Project

·       “Consumer Extremism. Crisis Communications” by Palchiki Manicure & Pedicure Chain/PR Inc.

·       “Victory Will Be Ours: A Crusade against Scammers” by TBank

·       “VTB Online against Scammers” by VTB Bank

Best Cultural Project

·       “Theater Boulevard: First Open Theater Festival” by Moscow City Department of Culture/Bright People Company LLC

·       “EXEED Stars” Competition by Chery/RED Agency

·       “United by Oil” by LUKOIL

·       “Startup Race” by Sber/SberMarketing

Best International Project

·       Obninsk NEW International Youth Nuclear Forum by Rosatom State Corporation Corporate Academy/PromoAge

·       “UrbanTransportData: International Analytical Project” by the Department of Transport of Moscow/Center for International Relations of the Moscow Transport Complex

·       “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Corporate HR Brand

·       “I Will Visit My Mom at Work on Saturday” Bring Your Child to Work Day at Zarubezhneft/Pro-Vision Communications

·       “LUKOIL’s Oilmen: A Link Between Generations” by LUKOIL

·       “MTS Summer Spartakiad” by MTS Digital Ecosystem

Best HR Communications Project

·       “Best Professionals at Corporate Transport Service Centers” Competition by Russian Railways/Sobytie Communications

·       “I Will Visit My Mom at Work on Saturday” Bring Your Child to Work Day at Zarubezhneft/Pro-Vision Communications

·        The Finals of the “Golden Store” Contest for Magnit Cosmetic Store Employees by Magnit, Tander/Eventus Team

·       “MTS Summer Spartakiad” by MTS Digital Ecosystem

·       “In a Good Company: A Corporate Community of Nornickel’s Young Employees” by Nornickel

Best Social Project

·       “Kitchen by Touch” by Food.ru

· “VTB Online against Scammers” by VTB Bank

·       “Purple Waltz. Nutridrink Powder Healthy Longevity” by Danone Nutricia Nutridrink and Moscow Longevity/PR Inc.

·       “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

·       “InSports” by Sberbank

Best Community Project

·       “Living Legends” by Promsvyazbank/PR-Consulta

·       “Endless Extreme” by ITAR-TASS

·       3^rd Moscow Interior and Design Week by Vinci agency

·       “Father Frost Birthdays” Festival by Directorate of the Exhibition of Achievements “Russia”/Polylog

Best Non-Commercial Project

·       “Because We Are Family” Social Film Project by Rostelecom/Timyan Advertising Agency

·       “LG Intellectual Laboratory: Educational Marathon” by LG Electronics/AGT Communications Agency

·       “Don’t be a man” by UN Women/TIDAM, Kazakhstan

Best Corporate Media/Channel

·       dcb_crowd by SBER

· “AZConnect Corporate Social Intranet: Creating a Platform Together” by AstraZeneca

·       “Tutu YouTube Channel: From Zero to Millions of Views” by Tutu

·       “Gazprom Neft on Social Media” by Gazprom Neft

·       “Tutu Telegram Channel: Brand Media for Travelers” by Tutu

·       “Avito Social Media” by Avito

YOUTH PROJECTS

Student of the Year

·       “MediaVOL: All-Russian Online School for Media Volunteers” by Harmony Volunteer Project Center of Peter the Great St. Petersburg Polytechnic University

·       Polikushina Sofia, Higher School of Economics

·       Dinislam Muratov, Higher School of Economics

·       Mardakhaeva Liubov “Ecosystem of Love”, HSE School of Communications

Youth Team of the Year

·       “Heart to Heart” Charity Festival by National Research Nuclear University MEPhI

·       “KEYc: The Best Youth Team of the Year”, Higher School of Economics

·       “Yes.We: The Most Awarded Team of the Year”, Higher School of Economics

·       “MediaVOL: All-Russian Online School for Media Volunteers” by Harmony Volunteer Project Center of Peter the Great St. Petersburg Polytechnic University

·       “Family Line: Communication Campaign for the Moscow Metro” by Moscow Metro/Engineers of Consent, Higher School of Economics

Best Youth Project

·       “Concept of a Children’s Supplement to the Corporate Newspaper of Pipe Metallurgical Company” by HSE School of Communications

·       “Lomonosov 2024: All-Russian Integration PR Game” by Lomonosov Moscow State University

·       “Reputation of an Aesthetic Medicine Clinic” by Plekhanov Russian University of Economics

·       “Heart to Heart” Charity Festival by National Research Nuclear University MEPhI

·       “Kvartirnik” by Siberian Business Union and partner companies

·        Sibleader – “In Touch” by Higher School of Economics

Best Youth Project in ESG

·        “Askona: My First Step” by Askona/Higher School of Economics

·       “Heart to Heart” Charity Festival by National Research Nuclear University MEPhI

·       “X5 Group Basket of Kindness: #FamilyToFamily Charity Campaign” by X5 Retail Group/Higher School of Economics

·       “Development of an Annual Action Plan for the #LGDNAknowledge Educational Marathon” by LG Electronics, Higher School of Economics

·       “St. Petersburg State University GR Club Engagement Ecosystem” by St. Petersburg State University GR Club

Best Youth Project in Advertising

·        “Ozon Connects” by Ozon/Higher School of Economics

·        “OMODA & MSU PR Club Case Championship” by the Faculty of Philosophy of Lomonosov Moscow State University

·       “Reputation of an Aesthetic Medicine Clinic” by Plekhanov Russian University of Economics

·        “Rosbank: Women’s Business” by Rosbank/Higher School of Economics

·        “Hermitage in the Clouds: Art 3 Clicks Away: Information Campaign for the State Hermitage Museum” by Higher School of Economics