12th Eventiada Awards Winners Announced

Here is the list of winners of Eventiada Awards:

Grand Prix of Eventiada Awards:

• “Birthday of Pulse Social Media” by Tinkoff Invest

ESG Grand Prix:

• “Kogalym is the Center of Economic Growth” by LUKOIL

Personal Excellence:

Marketing Director of the Year

• Elena Alekseeva, Senior Vice President of Marketing and Digital Technology Development, Gloria Jeans

Communications Director of the Year

• Tatiana Smirnova, Director of Public Relations, Nornickel

Brand Manager of the Year

• Zhanna Belash, Senior External Communications Manager, Unirest (Rostic’s and KFC)

Press Secretary of the Year

• Luiza Iarochevskaia, Head of Press Center, MTS Bank

Top Manager of Communications Agency of the Year

• Elena Leonova, General Director, Progression Group

Best Literary Work in Communications

• “Born with the Industry. A First Person Success Story” 2^nd edition by Tatiana Shakhnes, LG Electronics

ESG Categories:

ESG: Best Integrated Campaign

• “QIWI: Sustainability for Tomorrow” by QIWI

ESG: Best Enterprise Infrastructure Project

• “Kogalym is the Center of Economic Growth” by LUKOIL

ESG: Best Corporate Project in Change Management

• “Helping You Help Others” Online Donation Service by MTS Bank

ESG: Best Environmental Responsibility Project

• No winner

ESG: Best Social Project

• Professional Volunteering and Charitable Initiatives by SKOLKOVO School of Management

ESG: Best Digital/Social Media Project

• “Pro Run” by LUKOIL

ESG: Best Healthy Lifestyle Project

• Dementia.net Social Project by Memory of Generations Charitable Foundation

ESG: Best Corporate Education Project

• “My Family Is My Capital” Campaign by VTB/Maslov Agency

ESG: Best Non-Financial Report

• 2022 Sustainability Report by LUKOIL

Marketing Communications:

Best New Tool Project

• “Birthday of Pulse Social Media” by Tinkoff Invest

Launch of the Year

• “Looky Is Like Instagram*, Only Better!” by Looky/PR Inc.

Best B2B project

• “Tikkurila Inspiration 100: A Collection of Designer Colors” by Tikkurila

Best Integrated Project

• “Atomyze: 360* Digitalization” by Interros Group

Best Brand Building Project

• “Anniversary of the Umka Brand of Children’s Cosmetics and Household Chemicals” by Belaya Manufactura

Best Targeted Project: Women

• “#BetterTakeAScreenshot” by Becton Dickinson/PR-Consulta

Best Targeted Project: Men

• “Tanoshi are the Ultimate DADiapers!” by NTS Gradient

Best Business Challenge Project

• “TOP 1000 Russian Managers” by the Association of Managers

Best Targeted Project: Youth

• “Online Campus Opening” by Higher School of Economics

Best Digital/Social Media Project

• “RIA Novosti’s Mobile VR Zone for Publicistic and Documentary Projects” by Russia Today Media Group

Corporate Communications:

Best Reputation Management Project

• “Buy Raphael” by Interros Group

Best Project in Change Management

• “Save up to 50% on Compulsory Motor Vehicle Third Party Liability Insurance” Campaign by SberInsurance/SberMarketing

Best Corporate HR Brand

• “Rosatom Human Resources Development Ecosystem” by Rosatom Corporate Academy

Best HR Communications Project

• “Tinkoff Media Projects: Bringing the Team Together” by Tinkoff

Best Crisis Management Project

• “Discovering Russia Together: An Interactive Guide to Safe Travel in Russia” by SberInsurance/SberMarketing

Best Cultural Project

• “Friends of St. Petersburg: Gazprom’s Multipurpose Social Project” by Gazprom/AGT

Best Community Project

• “Chuvash Biennale of Contemporary Art” by Presidential Foundation for Cultural Initiatives/R.I.M.

Best International Project

• “Saving Private Pushkin. Against the Current” by Pro-Vision Communications

Best Non-Commercial Project

• “DNA OF KNOWLEDGE: LG’s Educational Marathon” by LG Electronics/AGT

Best Social Project

• “The Green Mission of Nuclear Technologies” by Nuclear Industry Information Center/TASS

Best Corporate Media/Channel

• “Ecosystem of Communications” by SKOLKOVO School of Management

Youth Projects:

Student of the Year

• Gleb Gorshenin, HSE School of Communications

Youth Team of the Year

• “Student Media Organization” by Art Media

Best Youth Project

• “Engineers of Meaning: All-Russian Competition Forum of Student Communication Projects” by Higher School of Media Communications and Public Relations of the Institute of Humanities of Peter the Great St. Petersburg Polytechnic University

Best Youth Project in ESG

• “In Good Hands: Development of a Complex, Socially Focused Photography Project” by Tsvetana Sergeevna Filenko, Kosygin State University of Russia (Technologies. Design. Art)

Best Youth Project in Advertising

• “Onboarding Guide for the 2023-24 Freshmen: Notes from Communicat” by HSE School of Communications

* Instagram is owned by Meta, a company that has been identified as an extremist organization and banned in Russia