The Eventiada Awards has announced its 2025 shortlist.

The award ceremony for the winners will take place on November 25.

The shortlist of the international communications award Eventiada Awards 2025 has been published. Since 2011, the award has served as an industry platform for establishing communications standards, evaluating the quality, effectiveness, creativity and innovativeness of communication campaigns implemented in the region, and recognising them at the highest level.

Nikolay Obrezkov, President of the Award, CEO of Orta Group: "This season, projects were submitted from seven countries: Armenia, Belarus, Bulgaria, Hungary, Kazakhstan, Russia and Uzbekistan. Overall, the number of entries increased by 15% compared to last year; we are seeing significant growth in advertising and marketing projects and, traditionally, strong interest in the corporate and business block. Sustainable development also remains relevant for companies and organisations implementing long-term strategies and focused on environmental preservation and social responsibility".

The shortlist of all award blocks except for the personal nominations has been published today on the award's website www.eventiada.com. Traditionally, the shortlist of personal nominations is not published. The winners and Grand Prix laureates will be announced on 25 November at 17.00 at the official ceremony at the multimedia press centre of the Rossiya Segodnya International Information Agency.

Eventiada Awards – the largest international communications award, accepting entries in any language in the world. The main working languages of the award are Russian, Chinese and English. The award has been held since 2011, and during this time a total of more than 9.5 thousand entries from 23 countries have been submitted.

Eventiada Awards recognises the best projects implemented by companies, corporations, organisations, as well as individuals and students. Winners are determined by the award's expert council and international jury with the participation of artificial intelligence. In Russia, the award is included in Grade A of the NR2K national ranking.

The organisers of the Eventiada Awards are Orta Group in partnership with the Association of Managers, AKAR (Russia), the Marketing Association of Uzbekistan (MAU), the Association of Communication and Marketing Agencies of Belarus (ACMA), the Armenian PR Association (APRA), the Association of Advertising Agencies of the Republic of Moldova (AARM), the Association of Companies-Consultants in the Field of Public Relations (AKOS), the Russian Academy of Public Relations (RAOS), the non-profit association of Digital market professionals (ARDA), the Association of Branding Companies of Russia (ABKR), the Russian Association for Electronic Communications (RAEC), and the Russian Association of Marketing Services (RAMU). "Gazprom-Media Holding" is a partner and founder of the "Narrative of the Year" nomination (Opinion Leader in Social Media). Information partners of the award: TASS, News.ru, AiF. The award results are published in the Kommersant publication.

Eventiada Awards 2025 Shortlist

 

ADVERTISING AND MARKETING COMMUNICATIONS

 

Best Brand Building Project

• Sovcombank about kindness - Sovcombank
• PR campaign dedicated to the 90th anniversary of the Moscow Metro – State Unitary Enterprise "Moscow Metro"
• "Competitors' Exhibition" - Rambler&Co
• Good stories start like this: new positioning of Avito in support of its social mission - Avito
• Not Just Recipes: How We Promote the Food.ru Media Platform – Comunica Communications Agency / Food.ru Media Platform

Launch of the Year

• Opening of the first "Vkusno – i tochka" chain restaurant in Irkutsk – GREATIVE / Vkusno i tochka
• Launch and promotion of special equipment rental on Avito – Avito Special Equipment
• Coolture Fruit Water – Vsebudet (Uzbekistan)
• They Burn and Smell: How to Bring Plastic Cards Back into Fashion in the Era of Contactless Payments – T-Bank

Best Project Targeting Women

• SCIENCE CORE: when science and fashion meet - National University of Science and Technology MISIS
• "Women Who Build Awards: influential women in construction 2025" - PR Development
• Generous Summer in Uzbekistan - R.I.M. Communications Agency / JSC "Zhirovoy Kombinat", RUSAGRO Group
• Birinchilar – Kotex (Uzbekistan)

Best Project Targeting Men

• Launch and promotion of the MAN WAY brand - JSC Ingeocom Distribution Partners
• "Bring Dzyuba Back to the National Team": How to Engage Football Fans in Promoting the "People's" Fintech Service T-Refund – T-Bank

Best Project Targeting Youth

• MEGA Urban Fest Street Culture Festival - MEGA Management Company LLC
• Anemoya Print: "Your Higher School Online" Image Magazine - HSE University Online Campus
• "Metaculture" Project - Sber's Technological Assistant in Culture and Art – SberMarketing/Sber
• Profitrack: Find Your Dream Job - G communications / Moscow Department of Labour and Social Protection
• Avito's "Technology Jungle" at the Artek IT Festival - Avito (KEH eCommerce LLC)
• "So What?" Battle – Aida Pioneer / Pepsi Belarus (Belarus)

Best Digital/Social Media Project

• Incident Behind the Scenes - PR-Consulta/Servier
• Campaign to Promote the "Security" Section in VTB Online - VTB Bank (PJSC)
• Voices in a Friendly Way - DADA Agency
• How Okroshka Became a Sales Driver at Perekrestok and Increased the Target Action on the Food.ru Media Platform – Food.ru Media Platform
• Wibes — a short-video app from Wildberries & Russ - RWB (Wildberries & Russ)

Best B2B Project

• The First Media Orchestra - GPM Advertising
• 6th Moscow Interior and Design Week - Vinci Agency Communications Group / Moscow Department of Entrepreneurship and Innovation Development
• Furniture of the Year - Avito
• "Simply Be Confident" - Federal State Unitary Enterprise "Information Telegraph Agency of Russia (ITAR-TASS)"
• Underground Fast and Furious: How to Create a Secret Society of Major Sellers with Shopping Cart Racing – T-Bank

Best Integrated Project

• EPICA Summer Island - DADA Agency / EPICA
• The First Interactive Avatar in Retail (M.Video avatar by M.Video brand) - SberMarketing / M.Video
• An Iconic Building Shines Again on the Global Stage - Noguchi X / McDonald's Hungary (Hungary)
• "TECHNONICOL. Champions Race" - Win2Win Communications / TECHNONICOL
• Nizhny Novgorod Sunset Tour 2025 – ANO "Center 800" / Government of Nizhny Novgorod Region
• Tsar App: T-Bank Brings Back the Super App Trend – T-Bank

Best Project Addressing Business Challenges

• T. Simply T. – T-Bank
• "Perspective" Programme - LUKOIL – Lubricants

Best Project Using New Tools

• "Evening Reception of the Government of Moscow" as part of FBT - ANO "Mosprom"
• "Teaching Future Skills: HSE Online AI Portal" - HSE University Online Campus
• "Friends of Humanity" - Federal State Unitary Enterprise "Information Telegraph Agency of Russia (ITAR-TASS)"
• "Bring Dzyuba Back to the National Team": How to Engage Football Fans in Promoting the "People's" Fintech Service T-Refund – T-Bank

SUSTAINABLE DEVELOPMENT AND ESG

 

Sustainable Development: Best Corporate Change Management Project

• The Witness – proof / Invisible Animals NGO (Bulgaria)
• Oil Bottle – LUKOIL-PERM LLC
• Birinchilar – Kotex (Uzbekistan)

Sustainable Development: Best Social Project

• "Dobro Pay" Rounding Service - MTS Bank
• All-Russian Charity Campaign "Red Carnation" - "Memory of Generations" Charitable Foundation
• Dream World for Goats – maslov:agency/Drinks Together
• True Tech Community – MTS Web Services
• Good Deeds Day – GREATIVE/Vkusno i tochka

Sustainable Development: Best Environmental Responsibility Project

• Volt Green Energy Cup: Changing the Rules of the Game – Like Group / Volt Energy ("Drinks Together" (JSC "AB InBev Efes"))
• Clothing Collection Project at Pick-Up Points | Wildberries x Not Just a Thing - RWB (Wildberries & Russ)
• International Biennale of Environmental Art - ANO "Center 800" / Government of Nizhny Novgorod Region

Sustainable Development: Best Comprehensive Campaign

• CU – a New Era of Education from Big Business – T-Bank
• 50 Years of Kogalym – PJSC "LUKOIL"
• The Witness – proof / Invisible Animals NGO (Bulgaria)

Sustainable Development: Best Healthy Lifestyle Project

• VIII Winter Sberbankiada – PJSC "Sberbank"
• Social Project "Listen to Your Heart 2024" – Red Agency/NIZHPHARM
• Kogalym Half Marathon – PJSC "LUKOIL"

Sustainable Development: Best Corporate Educational Project

• Baltic Educational Marathon: Universal Human Values from Generation to Generation – AGT LLC / LG Electronics
• PROject of Reloading the Communications Community "MediaAtoms" - Rosatom Fuel Division TVEL / Strana Rosatom
• Age of Opportunities – PromoAge Communications Agency / ANO "National Priorities"
• Smartavia Is Right Here – G communications / Smartavia

Sustainable Development: Best Corporate Infrastructure Project

• Comprehensive Improvement of the City of Alupka - ANO DPO "Orbita Educational Center"
• 50 Years of Kogalym – PJSC "LUKOIL"
• Trying to Be Kinder. Integrating Charity into T-Bank's Digital Services – T-Bank

Sustainable Development: Best Digital Project

• Moscow School of Professional Philanthropy: "Friendship Is a System, and Help Is a Profession" - "Friends" Charitable Foundation
• ProCharity — Emergency Intellectual Assistance for Charitable Foundations - "Friends" Charitable Foundation
• "RWB Participation" Charity Platform - RWB (Wildberries & Russ)

CORPORATE AND BUSINESS COMMUNICATIONS

 

Best Reputation Management Project

• Third Bogatyr: How to Become a Leading AI Brand – T-Bank
• An Iconic Building Shines Again on the Global Stage - Noguchi X / McDonald's Hungary (Hungary)
• 50 Years of Kogalym – PJSC "LUKOIL"

Best Change Management Project

• NOT A REALITY SHOW – TDI Agency / "Altair" Foundation (Kazakhstan)
• The Witness – proof / Invisible Animals NGO (Bulgaria)
• T-Bank Rebranding: How We Changed the Name Without Changing Ourselves – T-Bank

Best Crisis Management Project

• OTEKO: Crisis Communications – Eliminating the Consequences of the Emergency with an Oil Spill Following the Tanker Disaster in the Kerch Strait - OTEKO
• Formula of Protection - PR-Consulta (PR-Consulta LLC) / AstraZeneca
• The Witness – proof / Invisible Animals NGO (Bulgaria)

Best Cultural Project

• "Manege Station. Moscow Transport 2030" Exhibition - Moscow Department of Transport and Road Transport Infrastructure Development
• AR Quest at the Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts – SberMarketing / Sber
• Technology at the Service of Art - AGT LLC / PJSC "Gazprom"
• Strategic Partnership of Premium Automotive Brand EXEED and the Moscow State Tchaikovsky Conservatory 2024 - RED Agency / CHERY
• Reception as Part of SPIEF, Mandragora Opera at the Mariinsky Theatre – SberMarketing / Sber

Best International Project

• "Chinese New Year in Moscow" Festival - ANO "Project Office for the Development of Tourism and Hospitality in Moscow"
• Annual International "Theatre Boulevard" Festival with the Support of the Moscow Department of Culture – Cultural Agency / Moscow Department of Culture

Best Corporate HR Brand

• Development Impulse: How "Magnit OMNI" Created an Environment for Leaders - Magnit OMNI
• Anniversary Marathon "Sportloto" - "Stoloto" (JSC "TK "Center")
• Employee Well-Being or How to Become the Coolest Employer in 1 Year - MTS Web Services (MWS)
• Smartavia: Values at Altitude - G communications / Smartavia
• "Welcome to Capibarovsk" – the City Where IT Specialists' Hearts Melt – T-Bank

Best Employee Communications Project

• T-Glory – the "Oscar" for T-Bank Employees – T-Bank
• Strategic Sessions - RWB (United Company Wildberries & Russ)
• Bank-Wide Marathon "Towards the Anniversary" - JSC "Rosselkhozbank"
• New Year's Greeting to Employees "Ode to the Passing Year" - PJSC Sberbank
• "121 with Stas" (one-to-one) – the Most Open Dialogue with Employees – T-Bank

Best Social Project

• "Blind Beauty": The Story of the First Blind Tattoo Artist - Pro-Vision Communications
• 12th Open Russian Ploughing Championship - LLC "TU YU PROJECT", JSC "Rosagroleasing"
• What Life Didn't Prepare Me For. Part 64. Parkinson's. - LLC "SKS" / FRONTMED Foundation for the Development of Domestic Science, Technology and Medicine
• X5 Tech Sprint: Who Will Outcode Whom - X5 Tech
• T=Math: How We Cultivate Love for the Queen of Sciences – T-Bank

Best Public Project

• International Video Contest "Russia Through Your Eyes!" - JSC "KROS" (Public Relations Development Company) / Center for Strategic Research (CSR)
• Come Out to the T-Courtyard: A New Place of Power During SPIEF – T-Bank
• 12th Open Russian Ploughing Championship - LLC "TU YU PROJECT", JSC "Rosagroleasing" / JSC "Rosagroleasing"
• "We Were Heard!": How We Helped Form a National Strategy to Combat Fraud in Russia – T-Bank

Best Non-Profit Project

• Read IT Club: Book Debuggers Club – CROC
• NOT A REALITY SHOW – TDI Agency / "Altair" Foundation (Kazakhstan)
• What Life Didn't Prepare Me For. Part 64. Parkinson's. - LLC "SKS" / FRONTMED Foundation for the Development of Domestic Science, Technology and Medicine

Best Corporate Media/Channel

• "Anonymous.Sber" Online Community - PJSC "Sberbank"
• Annual International "Theatre Boulevard" Festival with the Support of the Moscow Department of Culture – Cultural Agency / Moscow Department of Culture
• Do IT Tech Blog - RWB (United Company Wildberries & Russ)
• Launch of Avito Auto Magazine – Avito Auto
• MediaMix - SberMarketing

YOUTH NOMINATIONS

 

Student of the Year

• Karina Dubishina – All-Russian Interuniversity Competition of Projects in Territorial Branding "RosSvet" - MGIMO
• Sofya Polikushina – Student of the Year: Researcher, Leader and Practitioner in Marketing Communications – HSE University
• Polina Sitko – Lomonosov Moscow State University
• Yana Alekseyonok - "Learning to Ignite" - HSE University
• Yulia Korogod - "Formula of Success 3N" - HSE University - HSE University

Youth Team of the Year

• All-Russian Interuniversity Competition of Projects in Territorial Branding RosSvet - MGIMO
• MSU PR Club - Lomonosov Moscow State University
• First Russian Professional Student Communications Agency - cultcomms
• "PRIMY" Team - HSE University
• Yes.We – Mission Accomplished! - HSE University

Best Youth Project

• Young Independent Election Observers - Federation of Youth Clubs of Armenia (FYCA)/ HayaQve Union (Armenia)
• Branding Student Case Championship "BrandStorm" – MGIMO University of the Ministry of Foreign Affairs of the Russian Federation
• "Dear Dopamine" - Saint Petersburg State University of Industrial Technology and Design (SPbGUPTD)
• Stand of the Faculty of Philosophy of Lomonosov Moscow State University as Part of the International Festival "NAUKA 0+" – Lomonosov Moscow State University
• Time to Drill Together: A Positioning Strategy for the Driller Profession for the Younger Generation - HSE University

Best Youth ESG Project

• "Clean Footprints in the History of Water" - Project for the "Museum of Finds" of the All-Russian "Water of Russia" Campaign - HSE University
• Doctor's Degree Chatbot — Open to Dialogue About Your Health 24/7 - HSE University School of Communications / Sber Med AI
• Care for the Shores - HSE University

Best Youth Advertising Project

• FRIDAY! ABOUT YOU! – HSE University
• Once and for Many Years – HSE University
• Belt Community – Belt
• CU Students Saved Tutu 20% of Its Advertising Budget – Central University